amoCRM and Bitrix24 are the two leading players in the CRM market in Kazakhstan. Advocates of each consider their choice self-evident, but the reality is more nuanced. Let's compare them across 8 criteria, without the marketing fluff, based on our own implementations.
| Bitrix24 | amoCRM | |
|---|---|---|
| What it is | Portal + CRM: tasks, chats, BP, drive | A narrow sales CRM |
| Price for 20 employees | ~38,000 ₸/mo for the whole company | ~140,000 ₸/mo (per user) |
| Kazakh interface | Yes | No |
| On-premise (your server) | Yes, from ~680,000 ₸ one-time | No, cloud only |
| Marketplace apps | Over 5000 | About 800 |
| Business processes | Powerful BP with a builder | Salesbot (pipeline automation) |
| Partners in Kazakhstan | Dozens, competitive prices | Fewer, more expensive |
1. Philosophy and Interface
amoCRM is about sales. A clean interface with a single pipeline on the home screen and minimal clutter. The sales rep sees their deals and gets to work.
Bitrix24 is a corporate portal with a CRM built in. It includes many modules: tasks, chats, drive, calendars, business processes, and content pages. This is both a plus (everything in one place) and a minus (it overwhelms newcomers).
When to choose what: 1-10 sales reps with no other responsibilities means amoCRM. A company that also needs an internal portal, chats, and tasks means Bitrix24.
2. Pricing in Kazakhstan
amoCRM: roughly 7,000 ₸/month per user on the Basic plan. Paid in rubles through a legal entity in Russia or a Kazakhstan partner.
Bitrix24: the Standard plan is roughly 38,000 ₸/month for the entire company, up to 50 users. It can be paid in tenge through a partner in Kazakhstan.
For a team of 20: amoCRM costs roughly 140,000 ₸/month, while Bitrix24 costs roughly 38,000 ₸/month. A more than 3x difference, driven by the fact that Bitrix24 charges a fixed price per plan rather than per user.
3. Localization for Kazakhstan
- Tenge as a currency: amoCRM - yes, Bitrix24 - yes.
- Kazakh-language interface: amoCRM - no, Bitrix24 - yes.
- Integration with Kaspi/Halyk acquiring: amoCRM - via API, Bitrix24 - a ready-made connector is available.
- 1C Trade Management/Accounting: amoCRM - weak, Bitrix24 - deep native integration.
- Kazakhstan telephony (Beeline, Tele2 SIP): amoCRM - via third-party connectors, Bitrix24 - native.
4. Wazzup and WhatsApp
Both integrate with Wazzup. However, Bitrix24 offers Open Channels, a unified interface for all messengers and chats with automatic distribution. In amoCRM this is handled through the same Wazzup, but less conveniently.
5. Business Processes and Automation
Bitrix24: powerful business processes with a visual designer, approvals, and branching. You can build a Vacation, Procurement, or Contract Approval process without writing code.
amoCRM: offers Salesbot and triggers, but these are about pipeline automation, not corporate processes. If you need business processes, you have to connect third-party services (Pyrus, Albato).
6. Integrations and Marketplace
Bitrix24 has more than 5,000 applications in its marketplace, ranging from simple ones to complex industrial integrations.
amoCRM has around 800 applications, with a focus on landing pages, email campaigns, and voice calls.
7. Self-Hosted (On-Premise) Edition
Bitrix24 offers a self-hosted edition starting at roughly 680,000 ₸ as a one-time purchase. Your own server, the source code, and full customization.
amoCRM is cloud-only. If you need an on-premise solution, this is not the option for you.
8. Support and Integrators in Kazakhstan
Bitrix24 has dozens of official partners in Kazakhstan (including us). Competition drives reasonable implementation pricing.
amoCRM has fewer partners and higher implementation costs. They often work through Russia.
Conclusion: Which to Choose
If you are unsure, we offer a free audit of your processes and tell you which system is the right fit. We don't push the one that earns us more - we recommend what suits the task.
