Bitrix24 vs amoCRM
The most popular comparison in Kazakhstan. A universal portal vs a specialized sales CRM.
| Parameter | Битрикс24 | amoCRM |
|---|---|---|
| Price for a team of 20 / month | 38,000 ₸ excl. VAT (Standard)✓ | ~140,000 ₸ (7,000 × 20) |
| Free plan | free plan with unlimited users, 25 GB✓ | 14-day trial only |
| Ease of getting started | harder: many modules at once | easier: a single pipeline at the start✓ |
| Sales pipelines | unlimited number, custom stages | unlimited number, custom stages |
| Business processes (BP) | powerful visual builder✓ | Salesbot and triggers only |
| Corporate portal, chats, tasks | included in the plan✓ | no (third-party tools required) |
| Integration with 1C | native, ready-made connectors✓ | via third-party services |
| Wazzup and WhatsApp | via Wazzup, in Open Channels | via Wazzup directly |
| Mobile apps | iOS + Android, full-featured | iOS + Android, core functionality |
| App marketplace | 5,000+ apps✓ | ~800 apps |
| On-premise version (your own server) | available, 12-month license from 586,000 ₸ excl. VAT✓ | no, cloud only |
| Kazakh-language interface | available✓ | not available |
| Payment in tenge | via a Kazakhstan partner | via a Kazakhstan partner |
| Partners in Kazakhstan | dozens✓ | very few |
| Performance at 100+ users | good, especially on-premise✓ | the cloud slows down |
| Interface customization | high (on-premise — no limits)✓ | limited |
| Analytics and BI | built-in BI + Power BI connector✓ | basic reports |
| Onboarding speed for a new sales rep | 3–5 days | 1–2 days✓ |
Pros of Битрикс24
- ✓ More affordable for teams of 5 or more (a fixed price per plan, not per user)
- ✓ Corporate portal, chats, tasks and drive — all in one place
- ✓ Deep integration with 1C, Kazakhstan bank acquiring, and local telephony
- ✓ On-premise version for businesses with strict data requirements
- ✓ Dozens of implementation partners in Kazakhstan, driving competitive pricing for services
- ✓ Kazakh-language support in the interface and documents
- ✓ Ability to build custom business processes without code (BP)
Pros of amoCRM
- ✓ Easier for a sales department to adopt — no extra modules
- ✓ Cleaner pipeline interface
- ✓ Faster start for a small team (1–10 sales reps)
- ✓ Solid out-of-the-box pipeline templates
- ✓ Salesbot for simple trigger-based automation
- ✓ Strong focus on sales without the distraction of other modules
Teams of 10 or more, companies that also need a corporate portal, businesses requiring integration with 1C, tenders with government customers, and healthcare and regulated industries (where an on-premise deployment is required).
Small sales departments (1–15 people), product teams that want minimal configuration and a quick start, and organizations with no need for additional modules.
For most companies in Kazakhstan, Bitrix24 offers better overall value: cost per user, localization for the local market, and the availability of integrators. amoCRM makes sense if you specifically have a sales department of up to 15 people and need nothing beyond the CRM — a corporate portal is either provided separately or not needed.
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