//EV / Import

e_car_cn: телефония Asterisk, WhatsApp-сценарии Wazzup и BI-аналитика сервисного цеха

Asterisk IP telephony, Wazzup automated scenarios, and detailed BI analytics on cars, services, and parts

EV / Import In progress

EV / Import Almaty, Kazakhstan in progress

Asterisk: IP telephony
Wazzup: WhatsApp scenarios
BI: shop analytics

e_car_cn is an Almaty dealership selling electric vehicles imported from China: new and used cars of any brand (the lineup includes Zeekr, Lynk&Co, Dongfeng, and Tesla analogues). Trade-in and test drives are available. Their key selling points are free charging 'forever', a 2-year warranty, and an in-house service center (maintenance and spare parts).

Challenge

Sales and service were growing, but leads from telephony and WhatsApp were getting lost, and there was no clear picture of the service shop's workload and revenue: which cars, services, and parts drive turnover. Calls and chats had to be consolidated in Bitrix24, and the shop needed detailed analytics.

Connect Asterisk IP telephony to Bitrix24 so every call is logged in the CRM
Automate WhatsApp conversations via Wazzup with deal-based scenarios
Build detailed BI analytics on the service shop's cars, services, and parts
Give management clear data on the shop's workload and revenue

What we did

1
Asterisk IP telephony
Set up Asterisk telephony and its Bitrix24 integration: inbound and outbound calls are logged in deal and contact cards.
2
Wazzup and WhatsApp
Connected Wazzup, added WhatsApp as a CRM channel, and configured automated deal-based scenarios.
3
Deal business processes
Built business processes that trigger the right WhatsApp messages and actions along the deal stages.
4
Shop data collection
Consolidated data on every car, service, and part of the service shop into a single model.
5
BI analytics
Built detailed BI analytics: breakdowns by cars, services, and parts, plus shop workload and revenue.

Integrations

Asterisk (IP telephony) Wazzup (WhatsApp) Service shop BI analytics

Result

Calls and chats converge in Bitrix24, part of the deal communication is automated via Wazzup, and detailed BI analytics on cars, services, and parts is emerging for the service shop. The project is in progress.

Asterisk IP telephony is connected to Bitrix24 and calls are logged in the CRM
Wazzup automated scenarios run WhatsApp conversations along the deal stages
BI analytics shows the shop's workload and revenue broken down by cars, services, and parts